The terms of our service

Last updated: 18 October 2026

These terms govern your use of the Full Pelt service. Full Pelt is a trading name of 8020 AI Ltd, a company registered in England and Wales (company number 15793774), registered office 3rd Floor, 86-90 Paul Street, London, EC2A 4NE. By subscribing you agree to these terms. In these terms "we", "us" and "Full Pelt" mean 8020 AI Ltd, and "you" means the business subscribing.

The service

Full Pelt is a monthly subscription for UK trades businesses. Bronze and Silver are the plans you can buy today. Gold is offered by invitation during early access.

Bronze - Get found on Google. We rebuild and manage your Google Business Profile, keep your listings in sync, build UK directory citations, run a review engine, post to your profile, send you a monthly report, and rebuild your existing website using what we find about your business. No phone receptionist. No website chat.
Silver - Never miss a job. £400 a month plus VAT. Everything in Bronze, plus a receptionist on your own number (600 minutes a month), the website chat, and calls feeding the Google work. She answers calls, books jobs into your diary, puts callers through to you, takes messages and texts you the details.
Gold - Bookable by AI. Everything in Silver, plus quote requests and bookings from AI assistants and other businesses' AI agents, and your business details published in the formats AI assistants read. Gold is offered by invitation during early access.

We describe what each live plan includes on our website. We may improve or adjust how the service is delivered, and will not materially reduce what your plan includes without telling you.

Fees, VAT and billing

Bronze is £200 per month plus VAT at the prevailing UK rate. Silver is £400 per month plus VAT. Gold is offered by invitation during early access. Payment for a live plan is taken monthly in advance through our payment provider, Stripe. Your subscription renews automatically each month until cancelled. If a payment fails we may pause the service until it is resolved.

No contract and cancellation

There is no minimum term and no tie-in. You can cancel at any time, and cancellation takes effect at the end of your current paid month. We do not provide pro-rata refunds for part-months, except where required by law. On cancellation we stop the service and, where relevant, hand back or wind down the work as described in our privacy policy.

Our guarantee

Bronze. If the Google listing has not brought more calls, and is not showing up higher for the searches we track, within 90 days of go-live, we keep working for free until both are true. We measure calls as Google-reported call-button clicks in the 90 days after go-live compared with the 90 days before. Bronze covers the Google listing work. Call answering is part of Silver.

The 90 days start when we mark Bronze live. Day 1 is that UTC date. If Google has fewer than 90 full days before go-live, we compare the longest equal windows and tell you. Missing data is not counted as zero, and Google's reporting delay does not shorten a full comparison.

Silver. No call goes unanswered. 24/7. Every call to your number gets answered, day or night, with no daily limit. If we ever miss one, tell us within 14 days and that whole month is free. At least one caught missed call or new enquiry in the first 30 days, or month 2 is free. That is a credit, not cash. We do not guarantee a ranking, a Google position, or a set number of enquiries.

How we measure answered calls. Silver includes 600 minutes of answered calls a month. Over 600 minutes, calls are still answered and the extra time is billed as metered usage. There is no daily limit. A missed call is a call that reached your Full Pelt number and was not picked up by your receptionist. Test calls do not count. You must claim within 14 days of the end of that month. We confirm a free month in writing. We do not turn the monthly fee off by ourselves. Any waiver is never an automatic change.

First month. At least one caught missed call or new enquiry in the first 30 days, or month 2 is free. That is a credit, not cash. The 30 days start when we mark Silver live. A caught missed call is a call you would have missed that the receptionist answered. A new enquiry is a new customer enquiry we record in that window. If there is not at least one of either, month 2 is a credit against the following bill. It is not cash and it is not a refund of month 1. We confirm the credit in writing. It is never an automatic change.

What we need from you

accurate business details, and prompt access to your Google Business Profile and any accounts we need;
the photos and information we ask for so we can build your presence;
lawful use of the service, and content and instructions that are truthful and not misleading; and
if you are on Silver, a signed data processing agreement before your number goes live.

The receptionist (Silver)

Silver includes call answering. A receptionist on your own number answers calls, books jobs into your diary when booking is on, and puts callers through to you when transfer is on. Otherwise she takes a message and texts you the details. The website chat is part of the same plan. Calls are recorded and a note is sent to you. For your callers' data you are the data controller and we act as your processor. Our Silver data processing agreement must be signed before your number goes live, and it forms part of these terms for that plan. You are responsible for telling your customers that calls may be answered and recorded; we provide the spoken wording. We do not reuse a transcript for public content unless you have approved it and it has been anonymised. The receptionist will not quote a price, except the words "free quotes" where you have confirmed that is true, and will not promise arrival times or give unsafe technical advice.

Third-party services

The service relies on third parties such as Google, Leadsie, BrightLocal, Retell, Twilio and Stripe. We are not responsible for their outages, changes or decisions (for example, if Google suspends a profile), though we will do what we reasonably can to help resolve problems.

Intellectual property

You keep ownership of your business information, brand and content. We grant you a licence to use the listings, content and the website we produce for you for as long as you subscribe. Our own systems, templates and know-how remain ours.

Liability

We provide the service with reasonable care and skill. We do not promise a number-one spot, a particular Google position, or revenue. The Bronze promise and Silver guarantee above are the promises we make. To the extent permitted by law, our total liability to you in any 12-month period is limited to the fees you paid us in that period, and we are not liable for loss of profit, business or goodwill, or for indirect or consequential loss. Nothing in these terms limits liability that cannot be limited by law.

Suspension and termination

We may suspend or end the service if you break these terms, misuse the service, or fail to pay. You can end the service at any time as set out above.

Data protection

We handle personal data as described in our privacy policy. If your plan includes the receptionist, the data processing agreement governs how we handle your customers' data.

Governing law

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

Changes to these terms

We may update these terms from time to time. The date at the top shows when they were last changed, and we will tell you about significant changes.

Contact

Questions about these terms? Email hello@fullpelt.co.uk or write to the registered office above. Trading address: Antrobus House Business Centre, 18 College Street, Petersfield GU31 4AD.